Why: Group travel has become more popular recently, as travelers have found it a good way to save time and money. Gone are the days of getting on and off a bus in a line, and instead have been replaced by adventurous, catered itineraries. We did a competitive analysis to not only see what our competitors are doing, but to get an idea of what our users are used to seeing.
Process: As researcher, I completed this portion of the project. I looked at 3 of the biggest companies in the space, as well as 1 smaller company, Wetravel, that also focuses on yoga trips and allows users to see who they are traveling with. I did this to see both what the industry standard is, as well as where Trip Tribe can fit in such a competitive space. What is Trip Tribe missing, and what do they have that others don't? Knowing this, I can begin thinking about features to keep, add, and toss.